17
Ways to Knock the Socks Off Your Winter Pedicure Clients [Literally]
Your clients have bundled their feet into layers of
wool socks and clunky winter boots, seemingly putting your salon’s
pedicure services into hibernation for the winter. Never fear —
salon owners from some of the coldest parts of the U.S. and Canada
offer their advice on how to coax those feet back out to enjoy satisfying
winter pedicures.
by Sree Roy
#15 supplied by Cathy Brown-Issel, owner of Brown
& DeLine Salons...
15. Revolving Retail. When giving your salon a festive
winter makeover, don’t forget to include practical retail area changes
as well. “We completely change both the look and the products in
our retail area to prepare for winter,” says Cathy Brown-Issel,
owner of Brown & Deline Salons in Detroit. “We switch from
the bright, fruity Qtica SmartSpa line to their Black line, which
is more moisturizing for winter skin. The black and gold packaging
is rich looking. We also stock up on cuticle oil, pedicure socks,
and hand and foot treatments with gloves and socks for home care.”
By making your salon the go-to place for winter homecare items,
you’ll be encouraging clients to book services with you as well.